Meet the Entrepreneur Shaking up the Wellness Industry
Trinity Mouzon Wofford was just 23 years old when she decided to take the leap from wellness enthusiast to wellness entrepreneur. With the vision of making self-care more inclusive, engaging, and fun, she founded Golde. Infused with single-origin turmeric, Golde’s products serve as daily essentials for inner and outer radiance. Learn more about Trinity and her experience as an entrepreneur below.
I believed that being well should actually feel good! Too often wellness can seem exclusive or dogmatic. I wanted to create a brand that felt inclusive and approachable, without skimping on high quality product and engaging design.
Wellness is a really new and growing industry, which is so exciting for myself and our (small) team. I think that, like beauty, there’s plenty of room for brands to tell their own stories in the space. We’re super-proud to be championing a sense of ease and approachability in the industry. Right now, I’m one of the only minority founders in the wellness space, which enables us to speak to a really diverse mix of young consumers looking to build their self-care routines.
Build with honesty. If you solve a genuine problem that you’re personally having as a consumer, so many of the decisions that follow will feel intuitive for you. When you try to craft something that’s really far from your own pain points or perspective, you’ll constantly be questioning how to move forward.
Connect with people you admire! I cold-email (and DM) people, go up to them at parties, ask for intros via a mutual friend—don’t be afraid to hustle to get in front of the right person. So much of what I’ve learned has come directly from building mentor relationships with entrepreneurs who are a couple steps ahead of me.
Don’t be afraid to hustle to get in front of the right person.
We have so many new developments happening over the next year, from product expansion to building out the team. It’s really exciting, but we’re making sure to stay true to the DNA of our brand as we continue to scale. “Feel-good wellness” is always our priority and our passion.
Going for it! When we launched Golde, I was 23 years old—no funding, no connections, and very little experience. My co-founder and I learned as we grew. We taught ourselves Adobe Creative Suite so that we could design the packaging and take all of our own photos, we hustled to build out a network of trusted mentors, and we surrounded ourselves with people who believed in our vision. Don’t be afraid to start small, and never wait until you have “all the answers.” Your most valuable moments as a founder will be when you’re learning, so embrace what you don’t know (yet), and get after it!
